1920s advert.

In this advert a theme of happiness is portrayed throughout each person.

Paco Rabanne

Last lesson we looked at the paco rabanna advert.

http://www.youtube.com/watch?v=4VPHVygoca4

I liked the advert because it was fast and upbeat so it wasn't boring!
In the advert, the man is controlling everything with the click of his fingers and whenever he clicks his fingers again, something better new comes.
It tells the viewer that if you buy the perfume, you will be like that.

My perfume is called 'C'est La Vie'.

-My advertisement targets women from the  age of 14-35.  And it promises you that your life will be fun and enjoyable.

-My target audience is likely to spend a good proportion of income on makeup, fashion and items that are beauty related.

-They are most likely to go to fancy restaurants with her close girlfriends  or go shopping. I think they are likely to love well built places that are elegant and sophisticated.

-My target reader sees herself as a confident and successful woman who can do whatever she sets her mind to. She is smart and therefore knows a lot about fashion and how to dress appropriately.

-My ad will be placed on a big billboard because this is the type of advert people want to see.

-My target buyer would be working at a fashion related store that might have to do with beauty. She will earn a lot of money and be a successful person.

-My target audience in A, B, C1, C2.

Research: i have researched fragrance slogans.

-Share the fantasy, chanel.

I can’t seem to forget you, your Wind Song stays on my mind
-Wind Song

Life without passion is unforgivable
-Unforgivable by Sean John

We are One
-Calvin Klein CK one

Whoever loves me will follow
-Guerlain Insolence

Planning: i have transformed some exotic, sophisticated, names.

-C'est la vie
- Fuego