First Lesson, Duffy Ad, Blogs

First Lesson:

Today we were talking about what we were going to be doing in all of Unit 1. We then looked at Duffy commercial for diet coke. We were talking about why the advertising company chose Duffy to represent the commercial and between the whole class we came up with;

-Duffy is an icon and a famous singer so it would apply to a larger audience

-She is a girl, so it applies to the product because Diet Coke is aimed at women and Coke Zero is more aimed at men.

-She is singing about being free and being 'you', and in the video we watched it showed some of the making of the advert and she mentions all the hard things we have to do and also says how the advert is supposed to be about getting free and taking a break from life.

-The advert is set in one of her concerts when she has a break. She comes out from the stage and then goes to her assistant who gives her a diet coke and says she has two minutes till showtime again. She then takes the diet coke and goes on a bike ride about being free and who ever she makes eye contact with seems to smile, so the advert gives the illusion that Diet Coke passes happiness.

The second part of lesson we talked about how to create a blog and how to make your first post. I had to make a google account and then sign in and it was very easy.