This lesson for homework we had to research another brand of drink called LUCOZADE.
My first impression of the drink was that it was very sleek and it looked very cool! I also thought it was a modern look compared to some drinks. I liked the colours on the bottles and the brightness of the words, because to me, that's what i look for when i want to choose a product!
What Lucozade is, is a sports drink that is advertised and used by many famous sports players. For example the first thing you see when you click on the website (http://www.lucozade.com/), is an advert with Mo Farah, the famous athlete, advertising the new drink by lucozade called 'LUCOZADE SPORT'. When you click on the link it comes up with a youtube video of the advert ,that looks like it's from the olympics, which has him running an event and hes not winning. Then gradually as the advert progresses, he gets faster and faster and he then wins the race. The slogan is very effective for the Lucozade sport brand, 'Faster. Stronger. For Longer.' And this slogan is definately represented in the advert when he sprints at the end and he wins.
This is the Advert: http://www.youtube.com/watch?feature=player_embedded&v=gCp_tR3WpT4
Another advert that i watched of lucozade was one where they were advertising their 'LUCOZADE ORANGE LITE'. This one was much different! The advert started with a girl roller blading down a pathway and then she enters a big skate park where there are many other people roller blading and skate boarding. I think the message of the advert is that Lucozade Lite gives you energy with less calories bringing them down to only 50 calories. This is because everyone is skateboarding and doing sporty things and you don't actually see that it's a lucozade advert until the last ten seconds. So this way, people will probably think its some kindof sports advert when it's actually a Lucozade advert. Again, in this advert the colours are very bright and to me, that technique is the best way to catch my attention in an advert whether its a moving image one or just a written one. The background music is actually a very famous song, Louder by DJ Fresh. This song is a very 'pop-y' and 'moving' song, so it's perfect for the advert and the message it's supposed to put across. Also putting a well-known song as the background it will have a much bigger audience view becasue not only will people who like lucozade watch it and be intruiged, but people who like DJ Fresh and the song.
This is the Advert: http://www.youtube.com/watch?v=9T_LiUAVl4g
The last advert i watched was a very short one, one of only 30 seconds. It was yet again advertising for a diferent type of lucozade, this time it was advertising 'LUCOZADE REVIVE'. The advert again has a celebrity in it using celebrity endourcement. This time it's a famous dancer, Dickson Mbi. It started off witht he screen being white and then he starts dancing, and as he dances, there seems to be some sort of 'green sparkles' on his body. Lucozade revive is i think a drink that's supposed to energize you and make you feel awake and alert. Yet again, it has 50 calories and the market of drinks nowadays has to have dietry things because people are very paranoid about this stuff. What i liked about the end of the advert was that when he got the bottle of Lucozade revive he stopped dancing and was drinking it and the last green sparkle appeared on his shoulder. So the meaning of the green sparkles was that he had been drinking lucozade revive and he was energized and revived because of that drink, while he was dancing. The sparkles are green also because the bottle is green, and the flavour is lime/lemon.
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