LARACROFT.

Lara croft was featured in a Lucozade advert in  2009, advertising Lucozade sport. I actually didn’t like the advert to be honest. It started off with Lara croft running through a dark tunnel and she was being chased by a pack of what seemed to be ‘ruthless dogs’. Then she comes to a dead end; which is a cliff that drops down VERY far, and obviously she has to stop. She is then in a panic however, she still keeps cool, because that is what Lara Croft is portrayed as in her video games. So while the dogs are spitting with hunger, she thinks of an idea and reaches for her backpack which has some food in it. She then goes through the food, and on screen you can see each food in her bag. So she goes through a coca cola can and a chocolate bar and then comes across Lucozade, which she obviously chooses since it’s a Lucozade advert. So she drinks the bottle of Lucozade and she seems to get energized and revived by it, so she hisses at them, as if she was a cat, and she jumped off the side of the cliff. Then, after the dogs follow her and jump off the cliff aswell, you see that Lara Croft is hanging onto the piece of stone that is coming off the cliff; so she has pretty much tricked the dogs into jumping. She then jumps back onto the ledge and holds the bottle in her hand, and the slogan ‘The Refreshing Glucose Drink’ pops up at the bottom.

In general I like the advert, but I don’t like who it was advertised by. They didn’t really used celebrity endorsement since Lara Croft isn’t a celebrity, and instead just a vide game character. Even if she is quite popular, I don’t think it counts as celebrity endorsement

Here is the video: http://www.youtube.com/watch?v=UmakPfwcJkY

The video above actually has all of the adverts that feature lara croft in them.

The other advert, which is the last one showed, is actually my favourite one, that I actually like. What happened in the advert was that a boy was playing a Lara Croft game and he pauses it and stands up from his chair. Then when he isn’t in the room, on screen, the characters start moving as if the game wasn’t paused, and they start talking, and they start drinking Lucozade, as if while they were on a break from playing the game, they can have a refreshing sip of Lucozade. Then as the  characters on screen, including lara croft, hear the person who was playing coming back, they quickly get back into the position they were when he paused the game. The player then sits back on his sofa and puts on the side table a bottle of Lucozade and resumes the game. The slogan ‘The refreshing pause’ comes up, suggesting that while he was on a pause from his video game he could refresh with a Lucozade. So both the charaters on screen and the player have a refreshment which is Lucozade. I like this one much more, because it has a contrast of two different sides, the gamer and the people in the game. So some people are cartoon and some aren’t. I also like how the people on the screen went out of character while the player was gone.