lamborghini and american airlines

The first advert we were told to look at was a car advert. I chose an advert for the car Lamborghini Gellardo. This is a 2008 version of lambourghini’s sports cars. I really like this advert because it is very unique and it starts off not looking like a car advert. The background of the advert is mostly white and sometimes black and on screen appears many white objects. It starts off with a perfume bottle and then a glacier that is being cracked and smashed to the floor. I like this because they make it in slow motion which makes the tension build up so much more. The music is amazing aswell, it starts off really slow and then gets loud and powerful as the advert focuses on the car, suggesting it’s a powerful car. After the glacier, it looks like there is a wine bottle that is white, which then explodes and you see that inside the bottle is a black liquid. The black liquid against the white background really stands out. The next and last object that appears is a white scorpion. In my opinion this is the best one out of all of them, and is a really good way to make the advert different. The scorpion is motionless for a while and then once it clicks it’s snappers the music starts getting loud and fast. I like this advert because it suits the car its advertising.

This is the Lamborghini Gellardo advert: http://www.youtube.com/watch?v=NwFoeR0MSCY

The second advert we were told to look at was an airline advert. I chose an advert of the airlines American airlines. I think this advert is quite inspirational. The music is a gypsy type. The advert has both words and images on it and the words made out an  inspirational quote. The quote is ‘We are an airline. But we realise we are something more. We are an engine that powers the free flow of people and ideas, and products, and joy. We are an airline that is proud to bear the name American.’ The quote is split up into 4 or 5 words and in between the words are pictures to do with American airlines. I like the Lamborghini advert much better than this one because even if this one had a quote, the Lamborghini was so unique and different to any other advert Ive ever seen.

This is the American airlines advert: http://www.youtube.com/watch?v=9Z9C8Fln-FQ