Thursday, 13 September 2012

Second Lesson, Coke Brand

In Today's lesson we talked about the colours of coke. The main colours of coke are red and white! We also looked at reason that got Coke their colours, and it was their Christmas adverts. 
 The one we looked at had a big coke bottle next to it with bubbles coming out of it. The bubbles were in the shapes of snowflakes which relates to the topic of Christmas and winter. Santa was also holding the same bottle but tinier.
By  Santa Claus being the main person in the advert, coke can sell a cold drink at a very cold time, which hightens their sales because cold drinks aren't popular at all in the winter.

The second thing we did was watch yet another commercial for coke. It was called 'I Wish' and the person in the commercial was singing and handing out coke bottles. It seemed that whenever she handed the person the coke they were happy hence the message coke wants to send 'Coke sends happiness'. There was one part in the commercial where a man walked by her and was on the phone and looked stressed, and then when she handed him a coke bottle, his face lighted up!

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